Shipped with love, from Michigan - FREE shipping over $45
Shipped with love, from Michigan - FREE shipping over $45

About Us

I'm Alexandra and I am the founder of Selling Format LLC, the company that owns and operates the website

I started out of a passion for innovative smart products and a love for women, and I have a brilliant team in Victoria, Laura and Gabriela who help me run the website, take product photos and videos and support our customers.

I am grateful for all the strong and smart women in my life including my mother, sister, grandmother and aunts, who all raised me and helped me believe in myself.

Some of the products I sell in this store are tributes to their wants and needs as well as my own. My hope is that you will also find products that you will love and use in your daily life.

From simple thank you cards, jewelry to pet products and travel products the SmarterWomen website has products for women of all ages and occasions.

Whether you are shopping for yourself or want to find the perfect gift for the women in your life, we look forward to having you be part of the SmarterWomen family! 😃😍

We cherish you and value your opinion, and hope that together we can make this world a little better and more beautiful for one another! 

Our Core Values

The foundation of Selling Format LLC is based on a strong commitment to these 5 core values, and everyone who works here are committed to them:

  • We will attempt to source quality products from ethical producers that value their customers, their employees and the environment.
  • We will sell our products at competitive prices with no gimmicks.
  • We will never sacrifice quality for price.
  • We believe the customer should be treated the same way we would like to be treated ourselves.
  • We will appreciate every customer and treat everyone with kindness, honesty, and respect, and this should be reflected in our service.

The Happiness Guarantee

Your happiness is our goal! If you’re not happy, we want to make it right.

We’re happy to accept returns for all products purchased on our website within 15 days of receipt. Just reach out to our support team to initiate a return.

Whatever the reason for your return of one of our products, we want to know how we can do better next time. Expect our friendly support team to ask a few questions, then work with you to make it right. is owned and operated by
Selling Format LLC
Capitol Office Center
3422 Old Capitol Trail, Suite 35
Wilmington, DE 19808
United States
Phone: (+1) 302-999-1705

 Wilmington office Selling Format LLC


This website is designed and developed by a team of women, who work hard to bring you the best shopping experience possible. We test and try all our products ourselves to make sure we bring the best products to you.